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Fiserv Forum and Deer District

Project Overview

Developed on 30 acres of land that was formerly home to the Park East Freeway, Deer District is Milwaukee’s newest neighborhood and serves as a hub for connecting existing downtown neighborhoods. At the center of Deer District is Fiserv Forum. Home to the Milwaukee Bucks and Marquette University’s Golden Eagles men’s basketball team, the venue is also much more: it hosts up to 200 events a year, including major concerts, family shows, and special sports and entertainment programs. A plaza outside invites year-round community use and throughout the interior are sweeping views into the bowl and out to the city. To keep pace with the non-stop activity, F+S provided a variety of public space furnishings including seating and interior and exterior litter and recycling receptacles, all designed and built with crowd-worthy performance in mind.

In This Project