Indianapolis Motor Speedway

Planned in alignment with the 100th running of the Indianapolis 500, Indianapolis Motor Speedway (IMS) embarked on a capital improvement initiative to refurbish the historic facility while creating new fan-focused experiences. For the entry plaza, Browning Day Mullins Dierdorf selected multiple F+S products that pay homage to the Speedway’s design and material themes. To enhance brand identity throughout the space, the IMS wing and wheel logo was incorporated into the perforated shields of the Light Column fixtures and used in graphics on the Universal Litter & Recycling Receptacles.